I finished a work week at JustMeans, plop down in font of the TV, and this below video from a group called, “The Spice Girls” came on. I was frozen. My mouth dropped open and I could not bring myself to change the channel. The thought that kept running through my mind during this video was,
“HOW STUPID ARE WE????”
I just spent two days talking to socially responsible companies and organizations about how they can better focus their messaging via social media to attract new supporters. I was having discussions about things like ‘fully recycled supply chains’, ‘moving at-risk youth from poverty to college’, ‘empowering cross-sector institutions for sustainable family change’, etc, etc. That was when I saw this video (below) and realized that a bigger problem than just focusing a message is beating the competition. The world is filled with absolute crap that is just screaming to take the attention of the masses. I gave two minutes and forty five seconds of my life to the Spice Girls…ouch.
Take the Spice Girls Challenge:
1) While watching this video – think about all the things that are important to you, what you want to do to make this world a better place, and how you are going to do that.
2) Then realize that the Spice Girls and their, “tell me what you want what you really really want to be friends with my friend so your friends brothers’ friends neighbor sister…. can be my lover” video is getting 10 times more attention than what you are doing – again…ouch.
“Look at the competition”
[...] in the vein of Kevin Long’s Spice Girls Challenge, if you think you are sustainable and actually care about responsible supply chain management, I [...]
Pingback by Becoming Sustainable Is As Hard As Giving Up Porn « Martinsmith’s Weblog — June 30, 2008 @ 00:19
Know what you mean! The one lesson I draw is the importance of making knowledge accessible to all, not expecting people to come “up” to where we are and make a huge effort to turn deep green. I don’t let it worry me though – there’s enough good news to think about, to not let this get you down.
Comment by Chriswaterguy — June 30, 2008 @ 18:14
The scary thing is that you sat there and watched the entire thing!
Comment by Me — July 4, 2008 @ 18:23