At National Deaf Children’s Society, I helped them test Facebook ads vs Google Adwords.
The stats in this post are from Ross Pullar from NDCS who is heading up the NDCS Digital Avengers
The Challenge
To see which advertising medium would produce the most number of inquiries for their half marathon event.
How it was tested
We promoted The Royal Parks Half marathon sign-up through both Facebook ads vs Google Adwords
The adverts for Google and Facebook were as follows:
Google
Facebook
With both adverts the user went to the same landing page.
From there the user was able to inquire about the event and have relevant information sent to them.
Hit Results:
Overall Facebook beat Google for inquiries. We found that the advert with the cartoon face on it had a greater response rate with over 370 people clicking on the cartoon in comparison to 5 with the sensible Google advert
My Advise:
*The crazier the better!
*Boring ads get less hits.
*Use progressive text and a crazy picture.
*Do a test period with different pictures and the same text.
*Do a test period with the same pictures but with different text.
What will you find???
Crazier is better.
Thanks for sharing that information. Ive been looking at my Google AdWords stats today, and wondering if its really worth it! An image can definitely speak a thousand words, although Im not sure going for wackiness is the best advice, certainly the graphic needs to be attention grabbing and tailored to suit your target audience.
P.S. I picked up your blog from Twitter, so yes it does work!
Comment by Kieran McMillan — July 1, 2008 @ 18:56
Kieran,
Check out the details of the deal from Ross’s blog. He talks about some good questions that need to be thought about http://rosspullar.wordpress.com/2008/06/23/facebook-face-off/
Most important thing I think is to just try it in a controlled, low money test run and then build from there. But make sure to use different platforms and ads so that you can make serious financial decisions from your test run.
Kevin
http://www.justmeans.com
Comment by Kevin Long — July 2, 2008 @ 00:00
Yeah, I have also placed ads on google without much of a result. I would definitely recommend another medium.
Comment by Frank — July 8, 2008 @ 02:13